Valentino Danchev

As millennials become successful enough to afford luxury travel, it’s helpful for businesses to pinpoint precisely what makes it appealing to this generation of 22- to 37-year-olds . Enter Valentino Danchev, founder and president of Fidelis Marketing Group , a travel marketing firm that specializes in luxury travel. According to Danchev, the following travel trends will continue to drive the travel and tourism industry in the foreseeable future for reasons that might surprise you: 1. Transformative Travel People travel for different reasons, such as experience, adventure, novelty, or philanthropy. Some (like the narrator in Robert Frost’s oft-quoted poem ) wish to take the road less traveled by, while others prefer to tread the safer travel route that has more amenities. The current travel emphasis is on transformation. millennials are hungry for boutique travel experiences that will transform them from the inside out. It’s a tall order, but companies like Fidelis have ste...

There’s always a new innovative gadget or trendy fashion item to purchase but traveling remains a timeless and intangible experience that cannot be replicated. Moments cannot be monetized because shared experiences hold a value above any numerical figure. A recent study at Cornell University found that spending money on experiences is more likely to bring you lasting happiness than spending money on material objects. The travel and tourism industry has grown substantially as people search to invest in unique moments instead of tangible items, with the total contribution of the travel and tourism industry to the global economy totaling $ 8.27 trillion USD with expected continued growth. A country that has been continuously expanding its global impact in tourism is Mexico. The Mexico Tourism Board announced that Mexico has jumped to the sixth most visited country in the world. Mexico saw record revenue from international tourism in 2017, netting $ 21.3 billion US from the...