Valentino Danchev on the Future of Luxury Travel
As millennials become successful enough to afford luxury travel, it’s helpful for businesses to pinpoint precisely what makes it appealing to this generation of 22- to 37-year-olds . Enter Valentino Danchev, founder and president of Fidelis Marketing Group , a travel marketing firm that specializes in luxury travel. According to Danchev, the following travel trends will continue to drive the travel and tourism industry in the foreseeable future for reasons that might surprise you: 1. Transformative Travel People travel for different reasons, such as experience, adventure, novelty, or philanthropy. Some (like the narrator in Robert Frost’s oft-quoted poem ) wish to take the road less traveled by, while others prefer to tread the safer travel route that has more amenities. The current travel emphasis is on transformation. millennials are hungry for boutique travel experiences that will transform them from the inside out. It’s a tall order, but companies like Fidelis have ste